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Sustainable Event Management

Also known as event greening, is the process used to produce an event with particular concern for environmental, economic and social issues. Sustainability in event management incorporates socially and environmentally responsible decision making into the planning, organisation and implementation of, and participation in, an event and is becoming more and more relevant in our society today. So how can you produce a sustainable event? There are many ways, but here’s a few to get you started; Green Purchasing The materials, supplies and products used to produce an event all have the potential for negative environmental impacts. Through environmentally preferable purchasing reductions in these areas, impact can be achieved back up the supply chain. Options to reduce environmental impacts of purchasing can be achieved through such things as including organic, fair trade, FSC or other sustainable forestry products, sustainably produced foods and products made from sustainable and recyclable materials, etc. such as conference satchels and note pads. Venue, Accommodation and Destination Ensuring that the choice of destination, accommodation and venue is suitable for the requirements of the event and the attendee demographic can be key in reducing unnecessary travel and boosting local economy. By sourcing local suppliers, the carbon footprint of the event will be reduced dramatically as suppliers will not need to transport themselves, products or services to the event. Transport Transport requirements for events produce high levels of carbon emissions, and consume large amounts of energy. Small changes can have a big impact on the carbon footprint of an event, and can reduce harmful emissions. Whether it be an international event where you can reduce carbon emissions by...

Keynote speakers

Engaging a keynote speaker can be a great way to help reinforce your message to your audience. A few points to remember when choosing a keynote speaker are; Relevance It is imperative the speaker is “on topic”. This means being clear on the outcome you want to deliver and will ensure the speaker stays consistent with the overall message you want your guests to take away. Engaging there may be many speakers that meet your brief, but will your audience engage with them? Be sure to take the time to research their previous speaking engagements, the audiences they have spoken to and most importantly get referrals or feedback from those that have used him/her in the past. This will not only ensure value for money but a lasting impression with your audience. Accessible There is no better way to ensure your audience is better connected to the message being delivered than to give them the opportunity to ask questions and even have conversations with your keynote after the actual presentation. If your guests are engaged they will want to cement their experience with some sort of contact with the speaker. Not only does this give your guests a memorable experience, it shows you have definitely chosen the right person to...