by admin | Sep 29, 2015 | Events
So what is an Experiential Event and how can they work for you? Long gone are the days you can bring your guests, delegates, customers or clients to a venue or location, talk and/or present to them and expect that the majority of the group will actually leave with the lasting impression, information or education you were hoping they would. After all, we are human and as humans we relate and therefore retain information much better if we are provided with an experience, something that touched all 5 of our senses. When I’m discussing with my clients why they might like to consider an Experiential Event, the analogy I use is that as we know when children learn they best learn through play, engaging all the senses and focusing on the one (or few) that most appeal to them – it isn’t any different for us as adults, the “play” is just a little different. Experiential events can be used for many different outcomes, but ultimately the goal is the same – your audience has had an “experience” that has resulted in them not only actually enjoying themselves but retaining and going on to use the message you wanted to convey – no boring PowerPoint presentations or sitting in a meeting room required! So how can you use an experiential event to maximise your event objectives and outcomes? Firstly, ask yourself this question – what do you want your audience to know, feel and do in the days, weeks and months post your event? Once the strategic approach to your event is determined we create ways to engage with your audience through an experience. The experience...
