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Connecting with your audience through music

Connecting with your audience through music

Music is the all time great connector of people. It knows no boundaries and speaks to everyone on their own level. Music has the power to evoke a range of emotions and feelings, yet it’s use is so simple to execute. For all these reasons and more, using music to connect with your audience at your next event is a must and I’m not just talking about the loud, upbeat, fist pump music played as your guests enter the room or the academy award style music played as your award winner makes their way to the stage. I’m talking about immersive music, music that transports your guests to the place you want them to be, music that leaves a lasting impression and stays with them long past the actual event. So how can you achieve this? The team at Urban Event Management have recently come across Theme Weavers – a creative team who are experts in visualising music-inspired themes and then bringing them to life. Their passion is to theme the music for your special event, focusing on making sure all the senses are stimulated and ensuring a powerfully positive response. They’ve created a selection of carefully crafted, fun themes from which you can choose, matching each with the perfect ‘live soundtrack’ or if you already have your own theme in mind or one you are wanting to develop, they can also tailor a musical solution to suit. The performers are a markedly different calibre of musician to the usual run of bands hired out as corporate entertainment. So what is on offer? There is an initial series of themes, each of which will transport you and your guests to a certain place and time. Not run-of-the-mill dress-up parties, but truly immersive...
What type of events are on your calendar in 2016?

What type of events are on your calendar in 2016?

One of the things I love the most about running events is that there is always variety. The shape and style of your event requirements in 2016 may vary hugely from January to December.  You may have experience in putting them together and just looking for new ideas or it might be a completely new area for you and some guidance wouldn’t go astray! So I thought it was a good time to re-cap on the types of events the team at Urban Event Management produced in 2015 and perhaps give you some inspiration, an insight into the type of events we ran and how we may be able to help you! Car Launches Building anticipation and wow factor are key to this style of event. Guests are usually high end customers so the need to impress from their first introduction to the event being the invitation, through to exceptional catering, beautiful styling and providing a unique experience are all areas we focus on when producing a car launch. Technical elements such as lighting, staging, rigging, draping and vision all need to be seamlessly executed to enhance the overall experience. Take home gifts or “goodie bags” are always the final point to ensuring brand recognition is carried on long past the actual event to ensure the client stays front of mind to their guest. Sales and Marketing Conferences Communication, content and ensuring there is no death by PowerPoint all reign supreme. Events of this nature are usually an annual event so it’s paramount there is always a point of difference each year. Using the latest technology to communicate with delegates prior to, during and post the event is a must, ensuring communication is concise, readily available for busy staff on the go and ensuring excitement about being part...
Experiential Events

Experiential Events

So what is an Experiential Event and how can they work for you? Long gone are the days you can bring your guests, delegates, customers or clients to a venue or location, talk and/or present to them and expect that the majority of the group will actually leave with the lasting impression, information or education you were hoping they would. After all, we are human and as humans we relate and therefore retain information much better if we are provided with an experience, something that touched all 5 of our senses. When I’m discussing with my clients why they might like to consider an Experiential Event, the analogy I use is that as we know when children learn they best learn through play, engaging all the senses and focusing on the one (or few) that most appeal to them – it isn’t any different for us as adults, the “play” is just a little different. Experiential events can be used for many different outcomes, but ultimately the goal is the same – your audience has had an “experience” that has resulted in them not only actually enjoying themselves but retaining and going on to use the message you wanted to convey – no boring PowerPoint presentations or sitting in a meeting room required! So how can you use an experiential event to maximise your event objectives and outcomes? Firstly,  ask yourself this question – what do you want your audience to know, feel and do in the days, weeks and months post your event? Once the strategic approach to your event is determined we create ways to engage with your audience through an experience. The experience...
Need an awesome activity to kick start your 2016 event?

Need an awesome activity to kick start your 2016 event?

So we’ve passed the half way checkpoint of the calendar year and as many of our clients are starting to plan for their kick-off conferences and team motivation sessions to start 2016 with a bang, many of them came to us saying “We want something different” and “What sort of activity can we incorporate that will not only have some meaning, but also be fun and include everyone regardless of fitness level, personality or age?” The team at Urban Event Management have come across some fantastic options recently for our clients, so we wanted to share these with you! The Escape Hunt Experience This is a fun new international teambuilding activity that is now available in Australia. The Escape Hunt Experience, one of Trip Advisor’s top rated tourist attractions in multiple cities across the world is now open from 10am – 10pm in Sydney, Melbourne, Brisbane, Perth, the Gold Coast and opening soon in Adelaide. The Escape Hunt experience involves teams of 2 to 5 people being ‘locked’ inside a mystery room and required to use their combined skills to find clues, solve puzzles and crack codes in order to beat the clock in under 60 minutes. The rooms cater perfectly for corporate celebrations and teambuilding. Teams escape from a themed room with the help of a ‘game master’ who watches from outside via CCTV and assists as required. Transported into a different era, players will go back in time to complete one of fifteen unique themes situated around the country (three themes per location). In Sydney, the themes involve solving an extortion case in a dockyard, a theft in a cottage and a murder in a pub in 1920s Australia. With similar elements to an IQ test, the...
Is Brisbane Australia’s New World City?

Is Brisbane Australia’s New World City?

That’s how the city is marketing itself and while I’m sure the answer comes down to your opinion of what Brisbane has to offer, after recently expanding my knowledge of this city, in my personal opinion I dare say it comes close! Brisbane certainly hit the world stage in terms of awareness since hosting the G20 Summit in November 2014 and by all accounts (not just those of Australian’s but those internationally also) that highly important event was a huge success. So what makes Brisbane such an appealing city and why would you consider holding your next event there? If there was short answer I would say it’s because it’s a surprisingly diverse city, that has the ability to offer a wide range of options in a relatively short radius, BUT, let me give you some further insight into this potential “new world city”. 30 minutes is all it will take to transfer your guests from the airport to the city CBD, which after a short domestic flight from most interstate ports in Australia means your guests aren’t wiped out from a day of travel before they even start the event. Large conference or intimate special event, there are a great selection of venue’s to meet your needs. The Royal International Convention Centre (Royal ICC), Brisbane City Hall and the Brisbane Convention and Exhibition Centre (BCEC) can meet the demand of a large scale conference or event with ease. Through personalised service, luxuriously restored function rooms and world class audio visual capabilities your needs will be met at every turn. Victoria Park with its stunning views, Stokehouse Q with...
Fiji, holiday hotspot or destination inspiration?

Fiji, holiday hotspot or destination inspiration?

The short answer – it’s both! But read on to find out why Fiji is a great choice for your next conference, meeting or incentive. I’ve recently returned from a family holiday to Fiji and I’m sure your first thought is, yes yes, it’s the perfect place to take kids for a holiday and yes, it certainly is. But, it was while I was on my family holiday that I was reminded (having run events in Fiji many years ago) and re-inspired about the great reasons it works on so many levels for business. The fact I was supposed to be “on holiday” yet there I was looking at the InterContinental Hotel at Natadola Bay with my work hat on, thinking, who wouldn’t feel inspired being here? Regardless of the reason for holding your event or what venue in Fiji works for you, isn’t having your guests feeling inspired one of the key emotions you would like them to take away from bringing them together? Feeling inspired usually means the creation and implementation of great things! Let me give you a quick overview on what helps make this destination one to consider for your next event… 1. Flights With Fiji Airways, Virgin Australia and Jetstar flying to Nadi with excellent schedules and a flying time of only 4 ½ hours, you’re leaving your home port mid-morning and arriving in paradise by early evening, just in time for a welcome function by the beach or pool! 2. Venues All the major hotel chains are represented in Fiji as well as your more boutique options, so whatever your budget, group size...