by admin | Jan 11, 2016 | Events
One of the things I love the most about running events is that there is always variety. The shape and style of your event requirements in 2016 may vary hugely from January to December. You may have experience in putting them together and just looking for new ideas or it might be a completely new area for you and some guidance wouldn’t go astray! So I thought it was a good time to re-cap on the types of events the team at Urban Event Management produced in 2015 and perhaps give you some inspiration, an insight into the type of events we ran and how we may be able to help you! Car Launches Building anticipation and wow factor are key to this style of event. Guests are usually high end customers so the need to impress from their first introduction to the event being the invitation, through to exceptional catering, beautiful styling and providing a unique experience are all areas we focus on when producing a car launch. Technical elements such as lighting, staging, rigging, draping and vision all need to be seamlessly executed to enhance the overall experience. Take home gifts or “goodie bags” are always the final point to ensuring brand recognition is carried on long past the actual event to ensure the client stays front of mind to their guest. Sales and Marketing Conferences Communication, content and ensuring there is no death by PowerPoint all reign supreme. Events of this nature are usually an annual event so it’s paramount there is always a point of difference each year. Using the latest technology to communicate with delegates prior to, during and post the event is a must, ensuring communication is concise, readily available for busy staff on the go and ensuring excitement about being part...
by admin | Sep 29, 2015 | Events
So what is an Experiential Event and how can they work for you? Long gone are the days you can bring your guests, delegates, customers or clients to a venue or location, talk and/or present to them and expect that the majority of the group will actually leave with the lasting impression, information or education you were hoping they would. After all, we are human and as humans we relate and therefore retain information much better if we are provided with an experience, something that touched all 5 of our senses. When I’m discussing with my clients why they might like to consider an Experiential Event, the analogy I use is that as we know when children learn they best learn through play, engaging all the senses and focusing on the one (or few) that most appeal to them – it isn’t any different for us as adults, the “play” is just a little different. Experiential events can be used for many different outcomes, but ultimately the goal is the same – your audience has had an “experience” that has resulted in them not only actually enjoying themselves but retaining and going on to use the message you wanted to convey – no boring PowerPoint presentations or sitting in a meeting room required! So how can you use an experiential event to maximise your event objectives and outcomes? Firstly, ask yourself this question – what do you want your audience to know, feel and do in the days, weeks and months post your event? Once the strategic approach to your event is determined we create ways to engage with your audience through an experience. The experience...
