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Connecting with your audience through music

Connecting with your audience through music

Music is the all time great connector of people. It knows no boundaries and speaks to everyone on their own level. Music has the power to evoke a range of emotions and feelings, yet it’s use is so simple to execute. For all these reasons and more, using music to connect with your audience at your next event is a must and I’m not just talking about the loud, upbeat, fist pump music played as your guests enter the room or the academy award style music played as your award winner makes their way to the stage. I’m talking about immersive music, music that transports your guests to the place you want them to be, music that leaves a lasting impression and stays with them long past the actual event. So how can you achieve this? The team at Urban Event Management have recently come across Theme Weavers – a creative team who are experts in visualising music-inspired themes and then bringing them to life. Their passion is to theme the music for your special event, focusing on making sure all the senses are stimulated and ensuring a powerfully positive response. They’ve created a selection of carefully crafted, fun themes from which you can choose, matching each with the perfect ‘live soundtrack’ or if you already have your own theme in mind or one you are wanting to develop, they can also tailor a musical solution to suit. The performers are a markedly different calibre of musician to the usual run of bands hired out as corporate entertainment. So what is on offer? There is an initial series of themes, each of which will transport you and your guests to a certain place and time. Not run-of-the-mill dress-up parties, but truly immersive...

Technology for today’s world

Vidstream – have you heard of it? It can be hard to keep up with what’s happening in the world of technology at the best of times and if you want to stay in front when it comes to communicating at your event, knowing what’s hot in the world of technology is paramount. Let’s face it, AV is one of the most important aspects of any event regardless of scale, but also the most likely to cause us stress because there are so many variables. So what is Vidstream and how can it add value to your next event? Vidstream is a new generation of cost-effective, high definition video streamin. What can it be used for? Internal Communications – Team engagement and training, professional education, seminars, video newsletters, new product and service announcements, market and business updates. External Communications – Stakeholder engagement, media conferences, major events, public awareness, education campaigns, marketing & promotion and AGM’s, just to name a few! The host site and presenter can be in the CBD of a major city or in outback Australia. The technology is truly mobile and flexible. In addition to streaming an on-camera presenter, you have the flexibility to insert pre-produced content into the presentation: PowerPoint and video packages, promos, commercials and graphics. What are the benefits? Immediacy – content is delivered ‘fresh’ to maximise impact, removes the delays and additional costs of conventional post-production editing. Content can be streamed directly to television newsrooms and it’s truly mobile – presenters can be located anywhere where there is 4G or 3G phone signal. All operating systems and platforms are accommodated: Windows, Apple, Android,...

More than just an event

Have you ever thought how worthwhile it would be to give some real meaning to your event? Sure, we know that every event has a purpose, sometimes it’s a serious outcome that is required and sometimes it’s simply about getting people together, but what if you could go one step further and give real meaning to your event by aligning it with a worthwhile cause or outcome that benefited others with real need? Events have the power to make a real difference to a worthwhile cause, so what can you do to ensure your next event makes an impact in more ways than one. What is your business passionate about? There are so many worthwhile causes in our world that need help. Choose a charity or cause that you feel passionate about and that perhaps aligns with your businesses core values and approach them about how they could best use the help of a business such as yours. When we are passionate about something it drives and motivates us to go so much further. If your people are engaged on more than one level, they will be proud of their workplace and therefore more productive. People Power Whether you’re an intimate group of 10 or a mighty group of hundreds, by engaging a group of people to get behind a worthy cause, the effects go so much further than the initial place they are ignited in. Chances are that group of 10 or 500 will go on to ignite passion in others to either get behind your cause or one they are interested in themselves. Not only have you then...

Keynote speakers

Engaging a keynote speaker can be a great way to help reinforce your message to your audience. A few points to remember when choosing a keynote speaker are; Relevance It is imperative the speaker is “on topic”. This means being clear on the outcome you want to deliver and will ensure the speaker stays consistent with the overall message you want your guests to take away. Engaging there may be many speakers that meet your brief, but will your audience engage with them? Be sure to take the time to research their previous speaking engagements, the audiences they have spoken to and most importantly get referrals or feedback from those that have used him/her in the past. This will not only ensure value for money but a lasting impression with your audience. Accessible There is no better way to ensure your audience is better connected to the message being delivered than to give them the opportunity to ask questions and even have conversations with your keynote after the actual presentation. If your guests are engaged they will want to cement their experience with some sort of contact with the speaker. Not only does this give your guests a memorable experience, it shows you have definitely chosen the right person to...